A Bridge to a Better Brand

Your organization deserves great creative. You deserve more than what’s asked for. You deserve imagination that delivers. Because if it’s not great creative, it won’t deliver the results you deserve.

I've defined and nurtured a brand that connects with consumers on what's most important to them. That work requires vigilant leadership to clarify why this focus is so crucial to differentiating our brand.

I've defined and nurtured a brand that connects with consumers on what's most important to them. That work requires vigilant leadership to clarify why this focus is so crucial to differentiating our brand.

Response. Ability. I have it. So even in rural environments where minority populations are smaller, I'm ensuring representation in our ads. This is a power I will not neglect for the sake of comfort or overlook due to my privilege.

Response. Ability. I have it. So even in rural environments where minority populations are smaller, I'm ensuring representation in our ads. This is a power I will not neglect for the sake of comfort or overlook due to my privilege.

To trumpet new technology that saves rural stroke victims by connecting them immediately with highly specialized neurology expertise, we did so in a way that also raised awareness of symptoms that too often go unrecognized.

To trumpet new technology that saves rural stroke victims by connecting them immediately with highly specialized neurology expertise, we did so in a way that also raised awareness of symptoms that too often go unrecognized.

A national award winner: To raise awareness among potential referral sources, I put our message on a large sheet of x-ray film and delivered it in an oversized x-ray envelope that the target practitioner audience could not resist opening.

A national award winner: To raise awareness among potential referral sources, I put our message on a large sheet of x-ray film and delivered it in an oversized x-ray envelope that the target practitioner audience could not resist opening.

Our staff deserved recognition. We helped the community appreciate the greatness of this team with a bold new name and a campaign furthering admiration for the team and what they do. See more at epionepavilion.org.

Our staff deserved recognition. We helped the community appreciate the greatness of this team with a bold new name and a campaign furthering admiration for the team and what they do. See more at epionepavilion.org.

Heart disease, diabetes, hypertension, dementia, and cancer take an enormous toll, and men are especially vulnerable given an aversion to preventive care that puts them at serous risk of chronic disease and death.

Heart disease, diabetes, hypertension, dementia, and cancer take an enormous toll, and men are especially vulnerable given an aversion to preventive care that puts them at serous risk of chronic disease and death.

With exceptional experience in cataract surgery and a new investment in literally the world's best surgical technology, I felt a duty to help our communities improve their vision.

With exceptional experience in cataract surgery and a new investment in literally the world's best surgical technology, I felt a duty to help our communities improve their vision.

50% of women who need mammograms don't get them. We collaborated with UW Platteville to bathe our world's largest M in pink light to raise awareness that mammograms save lives.

50% of women who need mammograms don't get them. We collaborated with UW Platteville to bathe our world's largest M in pink light to raise awareness that mammograms save lives.

Pink swag alone never goes far enough. Our pink M campaigns are designed to boost use of technology with the power to save lives.

Pink swag alone never goes far enough. Our pink M campaigns are designed to boost use of technology with the power to save lives.

This simple birthday card, mailed to women over 50 who have not had a mammogram in two years or more immediately boosted screenings by nearly 20% and maintained the increase the following year.

This simple birthday card, mailed to women over 50 who have not had a mammogram in two years or more immediately boosted screenings by nearly 20% and maintained the increase the following year.

I forged a partnership with a beloved local coffee roaster to support our fledgling Southwest Wisconsin Rainbow Alliance. The owners of Badger Brothers Coffee donated 50 percent of the proceeds.

I forged a partnership with a beloved local coffee roaster to support our fledgling Southwest Wisconsin Rainbow Alliance. The owners of Badger Brothers Coffee donated 50 percent of the proceeds.

Telling stories is a powerful way to connect and further behavior change. My Heart2Heart magazine regularly helps tens of thousands better understand our health system and their own health.

Telling stories is a powerful way to connect and further behavior change. My Heart2Heart magazine regularly helps tens of thousands better understand our health system and their own health.

Denise and John Mest are a delightful couple with an important story to tell. They also offered a wildly interesting personal history that compelled our readers to open our magazine and turn its pages.

Denise and John Mest are a delightful couple with an important story to tell. They also offered a wildly interesting personal history that compelled our readers to open our magazine and turn its pages.

To keep more care local, I juxtaposed coverage misconceptions with outrageous myths. Becarefulwhatyoubelieve.com was a part of a broader strategy.

To keep more care local, I juxtaposed coverage misconceptions with outrageous myths. Becarefulwhatyoubelieve.com was a part of a broader strategy.

 

Video That Compels

With three decades of experience, I’ve learned to tell stories that grab and hold my audience and do it within a budget. From concept to copywriting to directing and editing, I’ve done award winning work.

 

Beyond conveying information, I created an emotional nudge with the concept, script, and production details of this internal culture video.

Launching a entirely new service for our region and one that had required a big investment for our organization, the new Orthopedic Institute was a special story to tell. We, therefore, needed to create a special video to help tell that story, and I hired and led a talented crew to help me deliver exceptionally high quality final product.
Created quickly during the pandemic with staff on furlough and a tiny budget. Responsible for all aspects of production.
"Present, aware, and as one, we create moments that make a difference." That was the promise statement derived from a four-phased process I led to rebrand the Southwest Health's internal Journey to Excellence that, in turn, enabled the launch of our Highly Reliable Organization (HRO) initiative. From that promise, I developed the tagline, "WE Begins with me." This video introduced these concepts in front of nearly 500 employees simultaneously at an annual employee dinner event.